Meet The Doctors
Dr. Shimon Rubinstein, DC
Webster Certified
Dr. J. Shimon is a family chiropractor in Miami, Florida, focused on caring for infants, children, pregnant women, active adults, and seniors. He grew up in Pinecrest, FL, and as a second-generation chiropractor, he has seen firsthand how chiropractic care can improve health, movement, and overall quality of life. From a young age, he knew he wanted to help people at every stage of life through natural, neurologically focused chiropractic care.
Dr. Shimon earned his Doctorate of Chiropractic from Life University and has completed advanced training through the International Chiropractic Pediatric AssociationInternational Chiropractic Pediatric Association (ICPA), including the Webster Technique. He provides neurologically focused chiropractic care for families and individuals of all ages, helping with posture, mobility, nervous system function, pregnancy support, and overall wellness.
In addition to caring for families, Dr. Shimon works with athletes, busy professionals, and seniors who want to stay active and moving well. As an avid runner, he has completed over 16 half marathons and 10 full marathons, and understands how chiropractic care supports performance, recovery, and long-term health.
Dr. Shimon is also active in the local community. He teaches public speaking at a homeschooling co-op, speaks at local schools, and is involved in organizations including the Cutler Bay Small Business Association, Palmetto Bay Business Association, Chamber South, the Florida Chiropractic Society, and the Greater Kendall Business Association.At Rubinstein Family Chiropractic, his focus is simple: helping people of all ages move better, feel better, and live healthier through personalized chiropractic care.
Dr. Melissa Rubinstein, DC, CACCP
Webster Certified
Dr. Melissa Rubinstein is a family, pediatric, and prenatal chiropractor based in Miami, Florida. She grew up in Cutler Bay and Palmetto Bay and earned her bachelor’s degree from Florida International University before receiving her Doctorate of Chiropractic from Life University in Marietta, Georgia.
Dr. Melissa focuses on neurologically focused chiropractic care for infants, children, and pregnant women. She holds certifications through the International Chiropractic Pediatric Association (ICPA), including Pediatric Certification, Perinatal Certification, and the Webster Technique, making her one of the few chiropractors in Miami-Dade and Broward with all three credentials.
Her care supports healthy development in children, improved comfort during pregnancy, postpartum recovery, and better nervous system function for the whole family.
She has also been published in the Journal of Upper Cervical Chiropractic Research for a case study on improvements in ADHD and motor tics following chiropractic care.
Dr. Melissa is also passionate about supporting families outside the office. She hosts free health workshops, breastfeeding support sessions, and pathways connect meetings, and offers homeschooling support and guidance for families in the community.
At Rubinstein Family Chiropractic, Cutler Bay, her goal is to help families feel better, function better, and live healthier through natural, personalized chiropractic care.
Frequently Asked Questions
Do I need a referral to be seen at your office?
No. You do not need a referral to see a chiropractor. You can schedule directly with our office at any time. You can schedule online, send us a text or give us a call.
Do you take my insurance?
We work with a limited number of insurance plans and also offer out-of-network options.
We accept all auto accident cases and can help verify your benefits.The best way to check your coverage is to call or text us a copy of your insurance card, and we’ll review your specific policy for you.
I don't have insurance or you're out of network-can I still be seen?
Yes, absolutely. Most of our patients use our affordable self-pay options.We offer simple, transparent pricing with no surprises, along with discounted care plans based on your goals. Many patients find this to be easier, more flexible, and more cost-effective than using insurance.
How much does it cost?
Our self-pay visits are all-inclusive. That means your adjustment, extremity work, soft tissue therapy, and exercises for that visit are included.Exams, re-exams, Insight scans, and computerized posture assessments are separate, and we always review all costs with you before starting.We offer both pay-as-you-go visits and discounted care plans.
Contact our office for specific pricing details or text us "VIP" for current offers.
Will insurance cover my care?
Insurance coverage for chiropractic care depends on your specific policy, not just your insurance company.Most plans only cover care if it meets strict “medical necessity” requirements. Many do not cover exams, posture assessments, therapies, or adjustments to areas outside the spine (like shoulders, wrists, hips, or ankles), even though these are part of proper care.In many cases, high deductibles and copays mean patients end up paying more through insurance than they would with our self-pay options.We always review both options with you so you can choose what makes the most sense.
Why do many patients choose to self-pay?
With today’s insurance plans, deductibles and copays are often very high. On top of that, insurance frequently limits what care is covered.Because of this, many patients find that self-pay is actually more affordable, gives them better care, and removes the restrictions insurance places on their treatment.
I have Medicare-what are my costs?
We work with Medicare and some Medicare Advantage and supplemental plans, but Medicare has very strict limitations.We’re happy to walk you through exactly what is and isn’t covered. Just call or text our office and we’ll send you a full breakdown.
